You Don’t Need More Leads … You Need More Conversions.
Close more deals via the leads you already have without spending more on Marketing.
Which Role Needs The Most Support?
Develop Rooted
Lead Management
Develop Rooted
Acquisitions
Develop Rooted Sales Leadership
Selling with Confidence
Want better results? Develop Your People.
I’ve spent years inside REI businesses, on the phones, in the trenches, in leadership, and I’ve watched incredibly smart, driven operators hit a wall.
Not because they didn’t care. Not because they weren’t working hard. But because they were trying to carry the entire team on their back.
I’ve seen burnout show up quietly first… Then as frustration. Then as control. Then as exhaustion.
Wanna know the truth? Most teams don’t underperform because they’re lazy or incapable. They underperform because no one ever taught them how to operate with clarity, confidence, and emotional control.
What if you could hire someone, actually get them performing to standard, and retain them? What if your team knew what good looked like and how to repeat it? What if your sales process didn’t live only in your head?
That’s the gap I step into.
The REI Sales Tools Coach exists to help CEOs, Sales Managers, and Reps in the field drive success.
The REI Sales Tools Coach exists to help CEOs, Sales Managers, and Reps in the field, drive success that’s...
Grounded instead of reactive
Process-driven instead of emotional
Accountable without being micromanaged
Confident enough to think, decide, and execute on their own
This isn’t about hype, scripts, or “closing harder.”
It’s about developing people who understand their role, trust the process, and show up steady - especially when it’s uncomfortable. Because when you invest in your people, you stop being the bottleneck… and your business finally gets room to grow.
Our Amazing Clients
I coach REI sales teams to think and operate differently, grounded in CLEAR COMMUNICATION, CLEAN PROCESS, and CONFIDENCE IN ACTION, so seven-figure growth is sustainable, repeatable, and not exhausting.
ROOTED AND FLOURISHING
Jennie Hudspeth
Nice to meet you. I’m Jennie, founder of REI Sales Tools and your Chief Confidence Coach.
I help REI sales teams stop chasing outcomes and start building foundations.
Foundations rooted in clear communication, clean process, and confident action.
My work is about more than leaderboards and metrics.
It’s about teaching teams how to own their role, tend their process, and grow into leaders who create value long after the first deal closes.
Because when people understand how to operate, not just what to do, they stop reacting and start producing consistently.
Where This Was Learned
I didn’t learn this from theory. I learned it in the dirt.
I moved from Lead Manager to Sales Director in four months, not by pushing harder, but by strengthening the system around the people. I built and scaled a high-performing lead management call center and an elite acquisitions division, training over 200 sales professionals and directly leading a team of 35 boots on the ground acquisition managers.
By focusing on process, relationships, and equipping my team with the right tools at the right time, we quadrupled revenue in under a year and consistently closed more than 1,000 transactions in a 12-month period.
Not through pressure. Through preparation. Not through control. Through clarity.
What Raving Fans Are Sharing
See for yourself how REI Sales Tools clients are harnessing
PEOPLE POWER to get maximum results.
Real growth doesn’t come from pushing harder.
It comes from stronger roots.
Change your Environment.
The time, money, and emotional energy spent cycling through salespeople takes a toll. Not just on you, but on your clients, your leads, and the stability of your business.
Most leaders don’t realize how heavy this becomes until they’re managing frustration instead of momentum, turnover instead of growth, and people instead of process.
So here’s a different question worth asking:
Do you want to keep pouring your limited time and energy into replacing people, micromanaging performance, and carrying the business on your back… or would you rather build an environment where people can actually take root and grow?
Consider this shift in perspective:
What if the greatest source of strength in your company isn’t cash flow, but the people you’re developing?
At REI Sales Tools, we help leaders shape the conditions for success.
Not by forcing performance, but by designing systems, expectations, and rhythms that support it.
When you understand what drives your people, clearly define their role in the ecosystem, and install internal accountability that doesn’t rely on constant oversight, something changes.
Supporting your team becomes lighter.
Decision-making becomes clearer.
And growth stops feeling fragile.
This is how you move from a revolving door to a rooted team, one that’s steady, confident, and built to last.
At REI Sales Tools, we help leaders shape the conditions for success.
Not by forcing performance, but by designing systems, expectations, and rhythms that support it.
When you understand what drives your people, clearly define their role in the ecosystem, and install internal accountability that doesn’t rely on constant oversight, something changes.
Supporting your team becomes lighter. Decision-making becomes clearer. And growth stops feeling fragile.
This is how you move from a revolving door to a rooted team, one that’s steady, confident, and built to last.
TESTIMONIALS
Making a Difference for Our Clients
"You've given me confidence"
"You've given me confidence in the approach. Not just in sales, but in communication overall. I'm chasing bigger and bigger goals thanks to you."
- Kasey M.
"My first novation agreement"
"I just wanted to let you know that I applied what I learned from you in our Implementation Call this week, and just contracted my first novation agreement with a seller. So thank you!"
-Dustin H.
"The dreams of your team"
" I think it's one thing to tie your actions to your own dream and it's another to tie your actions to the dreams of your team. I learned this from REI Sales Tools."
- Colton F.
Develop a Rooted
Lead Management Team
Develop your Lead Management team by clearly defining their role, setting meaningful performance standards, and equipping them with the right tools to confidently steward every lead in your CRM.
This program is designed to strengthen the foundation of your sales operation, so your team isn’t guessing, rushing, or burning out, but operating with clarity and intention.
What's Included:
Action & Confidence System
Build internal ownership and emotional regulation so your team can act decisively without pressure or hesitation.
Sales Process Roadmap
A clear, repeatable path that removes confusion and creates consistency across every conversation and handoff.
Purpose-Driven Talk Tracks
Conversations rooted in respect, curiosity, and clarity, so sellers feel heard and your team stays grounded.
Optimized Objection Handling
Frameworks that teach your team how to respond thoughtfully instead of reacting emotionally.
Program Structure
6-Month Coaching & Training Program
Includes ongoing guidance and access to a comprehensive video training library to support consistent growth and skill development over time.
Program Structure
6-Month Coaching & Training Program
Includes ongoing guidance and access to a comprehensive video training library to support consistent growth and skill development over time.
Develop a Rooted
Acquisitions Team
Develop your Acquisitions team by strengthening their leadership, increasing ownership of daily metrics, and intentionally shaping the environment they operate in, so income is consistent, decision-making is clear, and the work feels sustainable.
This program helps Acquisitions Managers move beyond reaction and deal-chasing, and into confident inventory management rooted in process, discipline, and emotional control.
What's Included:
Sales Process Order of Operations
A clear sequence for managing opportunities from first conversation to contract, reducing chaos and missed steps.
Choice & Task Management Techniques
Frameworks that help reps decide what to work on, when protecting focus, energy, and momentum throughout the day.
Purpose-Driven Talk Tracks
Grounded conversations that respect sellers, maintain control of the process, and build trust without pressure.
Optimized Objection Handling
Intentional responses that replace emotional reactions with clarity and confidence.
Develop Rooted Sales Leadership
Your leadership sets the conditions for how your team performs and how revenue is produced.
This program is designed to help you strengthen your leadership and management capacity, so you’re no longer carrying the weight of the business alone.
Instead of reacting to problems as they surface, you’ll learn how to build systems, rhythms, and expectations that allow your team to operate with ownership and consistency.
This is about moving from being the bottleneck to becoming the steward of a healthy, high-performing operation.
Program Structure
1:1 Sales Leadership Coaching
Customized support focused on strengthening leadership capacity, stabilizing operations, and creating long-term sustainability.
What's Included:
Accountability & Delegation Tools
Create ownership without micromanagement and ensure responsibility lives where it belongs.
Intentional Meeting Cadences
Establish rhythms that create alignment, clarity, and forward momentum without draining time or energy.
Performance Stoplight Reporting
Simple, visual scorecards that surface issues early and guide focused coaching conversations.
Core Values Evaluation
Align behavior with standards so culture is reinforced daily, not just discussed.
Hiring & Onboarding Systems
Attract and develop the right people by setting clear expectations from day one.
Process Management
Document and maintain the operational standards that keep your team steady as you scale.
CRM Optimization
Design systems that support your people rather than create friction.
SOP Creation & Implementation
Turn what’s in your head into repeatable practices your team can rely on.
How can we help you develop your team?
Let's Partner Together to Make Growth & Scaling EASIER!
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